Schedule

1 Jan 17
Course introduction


2 Jan 24
Preface: Ideology
Discussion:
+ “Brand New Worlds: Corporate Makeover and Dead Logos,” Andrew Blauvelt
+ “Ideology and Ideological State Apparatuses,” Louis Althusser. pp 162–177


3 Jan 31
Corporate identity systems 1
Discussion:
+ Designing Programmes, Karl Gerstner
+ The Grid System in Corporate Identity, Josef Müller-Brockman
+ Introduction to Structure in Art and Science, Gyorgy Kepes


4 Feb 7
Corporate identity systems 2
Discussion:
+ from The Interface, John Harwood.
+ When TV Logos were Physical Objects.

Penguin Books / Jan Tschichold (Jamie Goldsborough)


5 Feb 14
Visit: Philip Burton and IBM identity manual
Corporate Print Genres: Style Guides, Identity Manuals, and Annual Reports.

Structure, Script, and Action
Discussion:
Post-Cagean Aesthetics and the “Event” Score, Liz Kotz. 54–62, 71–80.
Fun Palace: The Delights that 20th Century Technology Owes Us, Margit Rosen

IBM / Paul Rand (Swetha Anand)


6 Feb 21
Corporate identity in conflict
Discussion:
Selections from Kommando Otl Aicher, Alexander Negrelli

1972 Munich Olympics / Otl Aicher (Kaleb Dean)
Black Panthers (Fabian Vasquez)


7 Feb 28
Nation branding
Discussion:
Brand States, Metahaven
Uncorporate Identity selections, Metahaven

NAi / Bruce Mau (Danyi Wang)
Sealand / Metahaven (Max Kleiner)


8 March 7
Subcultural identites
Discussion:
Counter Publics, Michael Warner
The Gay Science (What is Life?), Sanford Kwinter

Stedelijk Museum / Mevis and van Deursen (Astha Thakkar)


9 March 14
Postcolonial aesthetics
Discussion:
Office of Culture and Design, Walker Art Center Lecture
The Aesthetics of Vulgarity,” from On the Postcolony, Achille Mbembe. pp 102–116.

Visit: Rebecca Gimenez (former design director of the Whitney Museum of American Art)

Manifesta 6 / Dexter Sinister (Bridgette Mroczkowski)

Determine client


10 March 21
Afrofutures
Discussion:
“Further Thoughts on Afrofuturism,” Kodwo Eshun
“Black Accelerationism,” McKenzie Wark

Black Lives Matter, Design Action Collective (Jessica Quattrini)


11 March 28
SPRING BREAK


12 April 4
Against Branding: Design and Conflict, Jason Grant

UIC School of Art and Design (Grace Dyer)
Youth International Party (Nanyi Zheng)

Visit: Cheryl Towler Weese to discuss the CADA and UIC identities


13 April 11
studio workshop
Young Patriots Organization (Sarah Lu)
First identity sketches due


14 April 18
Youth Mode: A Report on Freedom, K-hole
SALT / Project Projects (Hilary Short)
Whitney Museum of American Art / Experimental Jetset (Tracey Morrison)
Black Bloc (Qiuguifei Yang)


15 April 25
studio workshop
Google (Soorin Chung)
Documenta 17 / Laurenz Brunner, et al (Alexandros Skouras)


16 May 2
Final identity presentations