1 Jan 12
Course introduction
2 Jan 19
MLK day
3 Jan 26
identity crisis
+ Stuart Hall, “Who Needs ‘Identity’?” (1997)
+ Ruben Pater, “The Designer as Brander” from CAPS LOCK (2021)
4 Feb 2
corporate identity systems
+ John Harwood, “Eliot Noyes, Paul Rand, and the Beginnings of the IBM Design Program” from The Interface: IBM and the Transformation of Corporate Design (2016). pp 37–57
+ When TV Logos were Physical Objects
+ Karl Gerstner, “Programme as Logic” from Designing Programmes (1964)
+ Philip B. Meggs, “Corporate Identity and Visual Systems” from A History of Graphic Design (1983, 1998)
choose case study
5 Feb 9
political complications of corporate identity systems
+ Olympics, Mexico City 1968
Victoria Carpenter, “Between The Stone And The Mirror: Tlatelolco 1968 Massacre And Poetic Debates On The History Of Violence” (2018)
Lance Wyman’s Visual Identity
Jules Boykoff, “Tommy Smith, John Carlos, and the 1968 Olympics: 50 Years Later” from Power Games (2018)
+ Olympics, Munich 1972
Alex Negrelli, from Kommando Ott Aicher (2012)
visit Open Archive
6 Feb 16
myth, language, nationality
+ Benedict Anderson, “The Origins of National Consciousness” from Imaginary Communities (1983)
+ Franz Fanon, “The Black Man and Language” from Black Skin, White Masks (1952)
+ Roland Barthes, “Myth is a Type of Speech” from Mythologies (1957)
project proposal due
7 Feb 23
postmodern identity 1
+ Gilles Deleuze, “Postscript on the Societies of Control” (1992)
+ Michael Warner, from Counterpublics (2002). pp 49–62, 82–89
+ Sanford Kwinter, “The Gay Science (What is Life?)” (2005)
+ Federico Pérez Villoro and Chris Hamamoto, “Post-Identity Design: Brands, Politics, and Technological Instability” (2017)
8 March 2
identity politics
+ The Combahee River Collective, The Combahee River Collective Statement (1977)
+ Asad Haider, from Mistaken Identity (2018)
+ Keeanga-Yamahtta Taylor, “Until Black Women Are Free, None of Us Will Be Free” (2020)
9 March 9
gender critique
+ Judith Butler, “Subjects of Sex/Gender/Desire” from Gender Trouble (1990)
+ Paul B. Preciado, “The Pharmacopornographic Era” from Testo Junkie (2008/2013)
presentations: Lele, Meghan
10 March 16
presentations: Steph, Selene
visit from Anne Berry
identity sketch review
11 March 23
SPRING BREAK
12 March 30
Race, Gender, Media
+ Legacy Russell, from Black Meme (2024)
+ DeForrest Brown, from Asssembling a Black Counter Culture (2022)
+ Adrian Wohlleben, “Memes without End” (2021)
+ Kodwo Eshun, “Further Thoughts on Afrofuturism” (2003)
presentations: Synovia, Shannon
visit from Cheryl Towler Weese
13 April 6
composition
+ Kristen Ross, “Composition”
+ Hugh Farrell, “Strategy of Composition”
presentations: Isaiah, AJ, Nora
14 April 13
15 April 20
16 April 27
Final identity presentations